Matt Day of Daygustation

I started my wine career at Majestic Wine in 1998 and tired of stacking boxes I moved to the Rheingau, Germany in 1999 to work as an apprentice winemaker. On my return, I landed a dream job as tastings manager for the world’s first ever wine website (The New York Times Group) working alongside industry legend Oz Clarke.

I started writing about wine in 2000 and in 2002 won the UK Young Wine Writer of the Year award. I have since contributed to titles including Esquire, Olive and and have presented wine segments on Sky One, Radio 2 and LBC London.

From 2002-2006 I worked as a wine specialist for a Michelin starred restaurant group with restaurants in London and New York with some of the most extensive wine lists in the world.

In 2006 I moved into PR and have since worked with generic bodies (Champagne Information Bureau, Sherry Information Bureau, Wines of Germany) and companies including Rémy Martin, Laurent-Perrier, G.H. Mumm, Perrier-Jouët, Morrisons, Lidl and Aldi.

My specialist area is food and drink pairing and I have worked with many brands including Mumm, Perrier-Jouet, Gallo, Castello Cheese, Jacobs Crackers, Premier Foods, Peperami and Ferrero Rochet to develop thought-provoking pairings.

For 4 years I worked as part of the team developing Corkscrew, a wine app to help consumers find the perfect wine in UK and US supermarkets and wine retailers. I was Corkscrew’s ambassador, in-house sommelier and co-creator of the OmniPair™ food and wine pairing algorithm.

I opened Daygustation Wines in October 2020 – an independent wine shop and bar built on my 20 years of experience. The idea for Taste Tubes was born out of three years at the retail coalface observing the ever changing landscape of wine consumption.